In the year 2003, Triveni launched its branded division with their sugar brand, 'Shagun'. This was the maiden initiative of TEIL in FMCG sector in India. With sound policies and regular servicing, Shagun brought a sweeping change in the branded sugar segment.
An extensive distribution channel and retail network was created and organized to maximize the reach of this brand. With constant efforts and quality delivery, Shagun has created a loyal and ever-growing customer base for itself, which has made Shagun one of the most preferred Sugar brands in India, especially in North India.
Looking at the overwhelming response from customers, Shagun extended its wings and spread its offerings across the spectrum with products ranging from Atta, Maida, Besan, Sooji, Poha, Daliya , Bura and Jaggery. Shagun's constant endeavor has been to provide high quality and value for money products, to its customers.
After tasting success in building its own brand (Shagun), TEIL ventured in Sugar Co-packing for leading Indian Institutional names like Sahara Q, Reliance etc. With its modern, advanced and superior manufacturing & processing ability, today, TEIL has become one of the most trusted names in processed and semi-processed packaged dry-bulk agri-commodities.